Global interactive entertainment brand HoYoverse is going to showcase its newly launched urban fantasy ARPG Zenless Zone Zero at PAX West 2024, taking place in Seattle from Aug 30 to Sep 2. The 150 square meters booth is curated with the inspiration from capricious Hollows to demonstrate the game’s unique and remarkable aesthetics. Besides game demo opportunities, an immersive entertainment experience including offline game competitions, game quiz contest and merchandise giveaways is prepared for all visitors.
By utilizing the unique visual elements of Hollows in the game, Zenless Zone Zero is planning to bring New Eridu’s vibrant, dynamic and flashy environment to life. The whole booth will be divided into four areas including stage, merchandise display, cosplayer corner and a major game demo area. Players can experience new characters and content of Zenless Zone Zero Version 1.1 at the game demo area, where 20 PCs and 4 PS5s will be provided.
In addition, Zenless Zone Zero is collaborating with PAX West’s official pin trading event Pin Quest to celebrate its first standalone presence at the exhibition. As one of the most traditional and popular events at PAX West, Pin Quest is organized by the exhibition’s official pin brand Pinny Arcade, and allows all participants to collect and trade their desired pins as a community. This year, players can either purchase the exclusive Zenless Zone Zero pins at the booth or obtain them for free by completing certain tasks.
Additionally, there will also be a variety of online and offline events with abundant merchandise rewards at Zenless Zone Zero’s stage. From an exhilarating combat racing competition to an amusing game quiz contest called ‘Bangboo Knows’, players can win various prizes while enjoying an array of entertaining activities at Zenless Zone Zero’s booth. Moreover, attendees can redeem Zenless Zone Zero merchandise by sharing onsite photos via social media, cosplaying in-game characters or accomplishing onsite commissions.
PAX West, celebrated for its dedication to gaming and game culture, is set to attract over 120,000 global attendees this year. At this significant event, Zenless Zone Zero aims to further engage with global players intently, present the game’s stylish essence off the screen and offer an immersive and fun experience to the gaming community.
With Version 1.1 updates approaching on Aug 14, Proxies around the globe can expect extended fun ways to enjoy Zenless Zone Zero with brand-new stories and characters on PlayStation®5, PC, iOS, and Android. The game has been rated Teen by the ESRB and is also classified as PEGI 12. For more information, please visit the official website at https://zenless.hoyoverse.com/ or follow @ZZZ_EN on X (formerly Twitter).
